The digital agency market resembles a huge oriental bazaar. There are signs everywhere: “We’ll make a website in 3 days!”, “We’ll get you to the top of Yandex in a week!”, “We guarantee 1000 leads for pennies!” And in this noise of absurd promises, it is extremely difficult to find people who really understand how business works.
Today we will do something that is absolutely not done in the corporate segment. We'll take off the mask. No cuts, no marketing hype, no memorized scripts. We'll tell you who the team is DOM-Marketing, why we irritate half of our customers at the very first negotiations, and why companies that pass our filter do not want to leave after a year for any money.
We are not perfect. We don't have a magic button. But we have something that 95% of players in this market lack: absolute uncompromising results.
Market Disease: Epidemic of “Consenting” Agencies
To understand who we are, you have to understand what pisses us off about our own industry.
Most digital studios live by the principle “The customer is always right.” A business owner comes up with an absolutely crazy idea: “I want a website on Tilda, with heavy animations, with lights blinking, and at the same time, it should be in the top of Yandex for 1000 queries, and the budget for SEO is 20 thousand rubles.”
What will a typical agency do? It will nod, say “Yes, of course, we’ll do it!”, take the money, set up a template, draw lights, generate garbage text and six months later say: “Well, Yandex’s algorithms have changed, the competitors have done better.”
They sell the illusion of activity. They charge for hours (Time & Material), not for results. They don't care if your site pays off. It is important for them that you sign the certificate of completion of the work. This is a business model of parasitizing on the incompetence of the customer.
DOM-Marketing was created as an antidote to this system. We practice something called Toxic Honesty.
Our philosophy: "We fire clients"
Yes, you heard right. We turn down 60-70% of potential clients who come to us. And we do this at the stage of the first call. Why?
1. We don't treat cancer with a Band-Aid. If you don’t have a clear offer, if your product is not competitive, if your sales managers don’t know how to close deals, we won’t hire you to create a website or set up advertising. For what? We will create the perfect conversion landing page for you. Let's pour traffic on it. You will receive 100 applications. Managers will fail them. You will lose money on advertising and say: “Bad site.” The website does not sell itself. It sells your business model. If the model is full of holes, we will honestly say: “First fix the product and sales department, then build the website.” And if you don't hear, we say goodbye.
2. We don't make "pretty pictures" We don't care if you like a particular shade of blue as long as it reduces button conversion by 5%. We are not a design studio that caters to the taste of the customer. We are sales engineers. We will defend architecture that makes money, even if you find it boring.
3. We demand power We do not work in the “make a task and disappear” format. We take on projects only when we have the right to change not only the code, but also the approach to communication. If we say that you need to remove your favorite award photo from the first screen, you must trust us. Without trust, an agency is just an expensive freelancer.
Why do we hate Tilda and construction sets so much?
In previous articles we have already revealed the technical problems of designers. But now let's talk about philosophy.
Tilda and cheap WordPress templates are a manifestation of a consumer attitude towards your own business. The owner thinks: “I need a website to just exist. So that you can send the link to WhatsApp.”
We don’t want to make websites “just to be there.” If you come to us with a request to open a store on Tilda, we take it as an insult. For us, creating an online store is designing a financial system. We use 1C-Bitrix, ModX or write custom code in React/Laravel. We integrate 1C, configure complex logistics APIs, and write microservices.
We treat your site the same way you treat your main factory or distribution center. Seriously. With an eye on security, scalability and return on investment.
How we work: The Digital Surgeon Method
When a patient needs heart surgery, the surgeon doesn't start cutting right away. He does MRIs, tests, studies medical history.
When a client comes to us, we do not open the visual editor. We conduct an audit.
- Technical tomography: We take the indicators of the current site (TTFB, Core Web Vitals, error logs).
- Analytics audit: Let's look at Yandex.Metrica. Let's look at the funnel. We are looking for where exactly the money “bleeds” (at what stage users fall off).
- Competitive intelligence: We secretly buy goods from your competitors, watch how they lead the client, what triggers they have.
Only with a diagnosis in hand do we sit down to work on architecture. And this separates us from those who draw a layout from the first impression. We don't guess. We calculate.
Beautiful reporting syndrome: Our approach to money
Another reason why people either love us or hate us is our reports.
A standard agency will bring you a beautiful 20-page PDF: “Impressions increased by 300%! Clicks increased by 500%! CTR - 15%! The business owner rejoices. And then he looks at the cash register and realizes: there is no money.
We hate Vanity Metrics. We don't care about impressions or clicks. We don’t care about the site’s position on the request “buy sneakers” (if they don’t buy it).
The only metrics on which we report to the client are:
- CPA (Cost of target action): How much did each quality application cost?
- CPL (Cost Per Lead): How much did the lead cost?
- ROMI (Return on Marketing Investment): If you invested 200,000 rubles in us, you should clearly know how many millions of rubles of net profit it brought.
If we set up advertising and the traffic went, but there was no conversion, we will not say “well, we brought traffic, then your problems.” We will go to your sales manager, listen to his calls, find an error in the script and make the system work from start to finish. We are responsible for the final result.
People at DOM-Marketing: Who are these crazy people?
We don't hire "creators" who drink matcha and think about the universe. We are hiring engineers.
- Our developers know how the Linux kernel works and how to configure the Nginx web server to withstand a DDoS attack.
- Our SEO specialists are not copywriters, but technical analysts who understand how Yandex crawlers work at the level of machine learning algorithms.
- Our project managers are former sales managers who understand the difference between a “lead” and “money in the till.”
We are a toxic environment for lazy people and swimmers. We have tight deadlines. We have no concept of “doing it somehow.” If the code is crap, it will be rewritten. If the design doesn’t convert, it will be remade. Thanks to this internal rigidity, we can guarantee quality to the outside.
Why do we write such harsh articles?
You may have noticed from our past materials (about spam call centers from Izhevsk, about freelancers, about Tilda’s problems) that we are not afraid to call a spade a spade. We openly call scammers scammers. We openly say that cheap sites are garbage.
Why do we need this? Self-promotion? Partially. But the main thing is filtration. We don’t want clients coming to us who are looking for the “last cheap penny” or who believe in fairy tales about SEO for 10 thousand rubles. We want adults, mature entrepreneurs who understand the value of quality to come to us. Those who read our article about why Tilda is not promoting and said: “Damn, that’s right, I have exactly this problem. I need someone to get me out of this swamp."
These articles are our filter. They weed out those who are not ready for serious work and attract those who are looking for professionals.
Summary: The choice is yours
DOM-Marketing - this is not just a studio. This is your external IT department and marketing department that works for results. We take care of all the headaches from architecture to analytics. We don't promise the impossible. We promise that we will do everything technically flawless, logically verified and aim the system at your profit.
If you are looking for a performer who will nod his head and do whatever you say, even if it leads to failure, please pass by. The population of freelancers and template studios is huge, you can easily find them.
But if you have ambition. If you're tired of wasting your budgets. If you want to build a digital machine that will generate leads while you sleep, let's talk.
Ready for toxic honesty?
If you want to hear the truth about your current project (even if it is unpleasant) and find out how to make it profitable, contact us. The first consultation and audit is always an honest dialogue.
📞 Call if you are ready for a serious conversation: 89617842290 🌐 Study our cases (there are only facts): dom-marketing.ru ✈️ Write to Telegram (we respond quickly): @Dkrasilnikov
Stop hiring people who agree. Hire those who know how to make money for you.
Do you agree that agencies should tell the truth and not please the client? Write in the comments what problems you encountered when working with contractors! Subscribe to the channel - there is no hypocrisy here, only working schemes.
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