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Just a couple of years ago, a professional photo shoot meant a studio, light, a makeup artist and at least a couple of hours of time. Today, everything the same - a business portrait, a cover for social networks, an art image - can be obtained in 15–20 minutes using a neural network. Let's understand what a neurophoto session is, how to correctly compose prompts and which ready-made formulations give the best result. What is a neurophoto session Neurophoto session...

The democratization of IT tools has led to a paradoxical situation in the digital services market. Lowering the entry threshold has given rise to a whole army of people who consider themselves experts solely on the basis of an online test they have passed. The vast majority of modern designers and marketers are people with two-week courses who have mastered the program interface, but absolutely do not understand the nature of the business in which they work. Visual aesthetics and ability to customize advertising...

Oleg sat in our office and literally ground his teeth. He just showed us his new website, for which he paid a design studio a tidy sum. Visually, it was a masterpiece: chic typography, soaring animations when scrolling, precise indentation. “There is traffic, people come in, but there is zero conversion! What's wrong with the design?!" - he demanded an answer. The answer was harsh, but...

Results +340%traffic◆ ×4applications◆ TOP-3issuance◆ +340%traffic◆ ×4applications◆ TOP-3issuance◆ When Sergei, the owner of an industrial equipment plant, needed turnkey business promotion on the Internet, he decided to act as pragmatically as possible. Why overpay to one agency when you can assemble a dream team? He hired a cool targetologist, a Separate SEO specialist for the site, a girl to manage social networks and a freelancer who promised to set up Yandex.Direct. Sergei thought that...