Blog

Igor, the owner of a large car service center, sat in front of me with absolutely empty eyes. On the laptop screen there is a perfect picture: Yandex.Metrica statistics showed that the site is consistently in the top 3 for all key commercial queries. Under the old rules, this meant an endless flow of money. But the traffic graph dropped by 45%. “Did you break something? I pay for promotion, we are on the first...

Marina has been selling luxury cosmetics for years. When she decided to go online, she acted as “rationally” as possible: why pay an agency millions if you can assemble a team online? A designer from Freelance painted a gorgeous showcase for 15 thousand. A student programmer built it on WordPress for 25 thousand. Another guy screwed up a payment card for pennies. Marina was proud of herself. Creating a website for business...

Alexey sells complex industrial equipment. Last month he brought his new website to us and was furious. “I paid a cheap guy to create a landing page, he drew me a masterpiece! Block with beneficios (benefits), super hero screen, reviews. I launch traffic - there are clicks, but zero conversions. You are fixing my marketing!” We looked at his page...

Last week, our agency experienced a typical conflict for this year. Client Oleg invested a lot of money in comprehensive SEO promotion of his online store of building materials. We did an excellent job: we ousted our competitors and secured our position in first place for all commercial requests. According to the old rules of the game, this meant a stir at the box office. But Oleg looked at the analytics with horror...

Mikhail, the owner of a network of private clinics, looked at the traffic graph in Yandex.Metrica and could not believe his eyes. The site's position for key queries was still in the top 3. But the number of transitions decreased by 40%. I didn’t want to allocate money for contextual advertising. Where is the leak? The answer turned out to be harsh: he was eaten. Not competitors, but the Search Engine itself. Right above the usual blue ones...

Advertising for small businesses is not a magical “Get Clients” button. If you think so, prepare to lose money. Every week, entrepreneurs come to the DOM-Marketing agency with the same pain: “I invested 50 thousand in Yandex.Direct, they showed me 10,000 clicks, but there are no applications. Advertising doesn't work! Frankly speaking: it works. You just blew your budget...

How to promote a website in Sochi: local SEO, maps and directories, geoqueries, seasonality and context.

7 business tasks that a chatbot can solve, where it works, how much it saves and how to implement it.

How does contextual advertising differ from targeted advertising, when to choose which channel and how to distribute the advertising budget between them.

How to promote an online store in search: catalog structure, optimization of categories and cards, combating duplicates and filters, terms and prices.