Blog

What is GEO, how neural networks choose who to recommend, and 6 steps to get into the responses of ChatGPT, YandexGPT and Perplexity.

Honestly about Zen: why views in the feed are not traffic from search, the content lives on dzen.ru and does not grow your site, and what to do instead.

What is turnkey Internet marketing, what is included in the complex, why it is more profitable than recruiting individual contractors and how to choose an agency.

What are quick responses and zero position, how AEO differs from SEO and GEO, and 7 steps on how to get a quick response in Yandex and Google.

12 points by which you choose a contractor for website development, red flags and guidelines for price and timing.

What does the price of SEO depend on, what payment models are there, real budget options in 2026, and how not to overpay for promotion.

How are websites worth 10 million rubles created? This is a question that owners of large businesses often ask when they are told such an estimate. The reaction is standard: “Are you crazy? For the site? Are the buttons made of gold?” No, the buttons are not made of gold. And it's not about design at all. In the world of Enterprise (large corporate segment), a website ceases to be...

Why do businesses close in the first three years of their existence? This is perhaps the most popular question on any entrepreneurship panel. And most often you hear hackneyed but absolutely useless answers: “high taxes”, “greedy landlords”, “crisis”, “sanctions”, “unqualified personnel”. I would like to say: stop. All these are small nits that attack an already dead body. These are excuses for those who don't...

The digital agency market resembles a huge oriental bazaar. There are signs everywhere: “We’ll make a website in 3 days!”, “We’ll get you to the top of Yandex in a week!”, “We guarantee 1000 leads for pennies!” And in this noise of absurd promises, it is extremely difficult to find people who really understand how business works. Today we will do something that is absolutely not done in the corporate segment. We'll take off the mask. Without…

Integration of 1C with a custom online store is perhaps the most difficult and frightening stage in the life of any owner of a serious E-commerce project. If you are reading this article, then you have already gone beyond constructors. You realized that your business needs a unique interface, lightning speed (Headless Commerce on React/Vue) or non-standard logic that cannot be pulled out of the box...

What does the price of a turnkey online store consist of? This is perhaps the most frightening and opaque question for any entrepreneur who has decided to go online. You come to three different contractors, describe the task: “You need a store for 5,000 products, a shopping cart, payment, integration with 1C.” And you get three completely different numbers: 150,000 rubles, 800,000 rubles and...