HomeContext and targetImplementation of Calltouch

We are implementing Calltouch
turnkey

End-to-end analytics and call tracking: we see which advertising brings calls and sales, and which drains the budget. We set up, integrate with CRM and manage - you get pure numbers and solutions, not tables.

What does end-to-end analytics provide?

50–60%calls - calls that are lost without call tracking
up to 55%reduction in cost of sale due to digitization
1 windowadvertising, calls, requests and CRM in one system
3–5 daysfor connection and customization for your business
What we are setting up

Full implementation Calltouch

01
Call tracking
Dynamic and static substitution of numbers. We see what channel, campaign and keyword led to each call - and not just “someone called.”
02
End-to-end analytics
The entire customer journey from click to sale in one window. ROI, CPL and DRR for each source - it’s clear where to invest the budget.
03
Integrations
We connect Yandex.Metrica, Direct, VK Advertising and your CRM (Bitrix24, amoCRM). Transaction data is returned to advertising accounts.
04
Sales department control
Recording and tagging calls, anti-fraud, evaluation of the work of managers and call centers. You can see where applications are lost and why.
05
Omnichannel and triggers
Personal pop-ups, SMS and calls to the database, trigger scripts. We return those who left the site without an application.
06
Scoring and Big Data
The lead index finds “hot” clients in your database, look-alike brings similar ones, digitization increases offline requests.
More details

Why are they needed? call tracking and end-to-end analytics

Calltouch — end-to-end analytics and call tracking platform No. 1 in Russia. It collects advertisements, calls, requests and transactions in one window, so you see not clicks and impressions, but real money: how much each ruble in advertising brought. We are Calltouch partners: we connect, customize for your niche and conduct analytics so that you do not get access to the service, but ready-made solutions.

The main problem without call tracking is invisible calls. In most niches, 50–60% of requests come through a call, and not through a form, and without replacing numbers it is impossible to understand which advertisement brought them. As a result, the budget is cut blindly: the channels that actually bring in sales are turned off. Call tracking closes this hole, and end-to-end analytics connects everything into a single funnel.

Who needs it first?

  • Niches with calls — real estate, auto, medicine, services, B2B: where decisions are made over the phone.
  • Active advertising — if you spend from 100,000 ₽/month on Direct and VK, but do not know the exact ROI by channel.
  • Multiple traffic sources — website, advertising, social networks, directories: you need to bring everything into one picture.
  • Sales department or call center — where it is important to control how incoming requests are processed.

Why is it us

We work for client’s profit, and not on “reports for the sake of reports”. We set up Calltouch in 3-5 days, integrate it with your advertising and CRM, train the team and carry out further analytics - with monthly reviews and budget recommendations. We have been working since 2014, a team of 32 specialists, we fix all KPIs in the contract.

Tariffs

Price implementation and maintenance

Connection
20 000 ₽ / one-time
Launching call tracking and basic analytics
  • Dynamic and static call tracking
  • Substituting numbers and setting goals
  • Integration with Metrica, Direct and VK
  • Basic end-to-end analytics dashboards
  • Team training (2 hours)
Leave a request
POPULAR
Turnkey analytics
30 000 ₽ / month
Setup + monthly analytics
  • Everything from the “Connection” tariff
  • End-to-end analytics across all channels + CRM
  • Recording, call tags and antifraud
  • Reports on ROI, CPL and DRR every month
  • Recommendations for budget redistribution
  • Support and priority line
Leave a request
Data driven marketing
from 70,000 ₽ / month
Omnichannel and sales growth at home
  • Everything from the “Turnkey Analytics” tariff
  • Trigger scripts, pop-up, SMS to database
  • Lead scoring and customer base reactivation
  • Programmatic and Voice-target
  • Personal analyst and advertising optimization
Leave a request

The cost of our implementation and maintenance services is indicated. The Calltouch license is paid separately - from 10,000 ₽/month; We will help you choose a tariff for your volume. We will calculate an accurate estimate during a free audit.

Questions

Frequently asked questions about Calltouch

This is a technology that shows different phone numbers to different website visitors. Based on the number they called, the system understands what advertisement brought the client. This way, calls cease to be “invisible” and end up in analytics along with requests from forms.
Yes, the Calltouch license is paid separately - from RUB 10,000/month, depending on the volume of calls and the set of modules. We will help you choose the optimal tariff, and our prices are the work of setting up and maintaining analytics.
We launch basic call tracking and end-to-end analytics in 3–5 business days. Full setup of integrations with CRM and advertising accounts - up to 1-2 weeks, depending on the complexity of the infrastructure.
With Yandex.Metrica, Yandex.Direct, VK Advertising, Bitrix24, amoCRM and dozens of other systems. Transaction data is returned to advertising accounts so that the algorithms are trained on real sales.
Yes. If you invest 100,000 rubles/month or more in advertising and receive calls, call tracking pays off quickly - you stop paying for channels that do not generate sales. For small projects we start with the basic tariff.

Find out what advertising
really brings calls

We will conduct a free analytics audit: we will show you where you are losing calls, and we will calculate how much the implementation of Calltouch will bring to your business.

Free analytics audit