Targeted advertising Samara

Targeted advertising in Samara

Samara is a large Volga center with an aerospace industry and active trade. The market is competitive, but not overheated - there is room to grow.

Targeted advertising in Samara with the Dom Marketing agency is a systematic marketing that brings you ahead while your competitors are working the old fashioned way. Trade, manufacturing, services and B2B in Samara are increasingly choosing targeted marketing with payment for applications and sales, and not for “budget development”.

We know the Samara market
We use the window of opportunity: while competitors in Samara are cautious with digital, you take away their clients.
Pay for results
Transparent analytics and KPIs in the contract: you see the cost of each application, and not a report “for show”.
All marketing under one roof
Website, SEO, advertising, social networks and AI automation in one team - no need to bring five contractors together.
Discuss Targeted advertising in Samara →Free audit and estimate in 1 day · we work under a contract
HomeTargeted advertisingYandex.Zen

Advertising in Yandex.Zen,
which warms up

Native promotional articles and videos in the Zen feed. We tell a story about your product, warm up the audience and lead you to the site with payment for completion of readings - and not for empty impressions.

38 000
reads per campaign
▲ CTR 4.6%
Readings+38 000
Transitions to the site+5 200
Cost of finishing readingfrom 3 ₽
Why Zen

Content that sells without “snagging”

Zen is a platform for long, engaging content. The user himself reads your article for 2-4 minutes, immerses himself in the topic and comes to the site already “warm”. Therefore, applications from Zen often convert better than from a regular banner.

We write selling promotional articles and scripts for videos that do not look like advertising, test headlines and covers, set up payment for completion of readings and drive traffic to the offer. This is an ideal channel for complex and expensive products where it is important to explain the value.

Compare

Regular post and selling article

❌ How the budget is drained
Advertising “in the forehead” - they scroll through it
One header without tests
Traffic to the main page, not to the offer
No analytics of completions and transitions
✓ How we do it
Native history with benefit and intrigue
10+ titles and covers to test
Traffic to the landing page for a specific offer
We count completions, transitions and applications
Formats

What launch

01
Promotional articles
Longread stories with a smooth transition to the offer and a button to the site.
02
Video in feed
Short videos that capture attention in the first seconds.
03
Scroll2Site
Seamless transition from an article to your website without losing attention.
04
Payment for finishing readings
Pay for engaged readers, not random impressions.
05
A/B headers
We test dozens of headlines and covers and scale the best ones.
06
Retarget
We are catching up with those who finished reading, but did not leave a request.
from 3 ₽
price of finishing reading
4.6%
average CTR
−29%
bid price
2–4 min
time with the brand
Cases

Results in Zen

Medicine
Plastic Surgery Clinic
A series of promotional articles with patient stories and follow-up appointments.
38 000finishing readings
210applications
Furniture
Manufacturer of custom furniture
Guide articles to choose from + video reviews of production.
×2.1ROAS
540transitions/week
Education
Online school
Warm up through expert longreads for a free webinar.
1 200registrations
64 ₽for registration
Process

From idea before applications

Content plan
The topics of articles and videos are tailored to the pain points of your audience.
Production
We write texts and scripts, prepare covers.
Launch and tests
We test headlines, covers and audiences.
Optimization
We scale the best connections and lead to offers.
Questions

Frequent questions

Yes, the site is alive and provides cheap engaged traffic. We work with current formats.
Our copywriters have experience in native advertising. From you - information about the product.
Complex, expensive or new products where it is important to explain the value work best.
We’ll select you during consultation – it depends on your niche and goals. We will give a forecast for completions and applications.

Do you want warm requests? from Zen?

We will prepare a content plan and forecast for completion of readings and the cost of the application for your niche.

Discuss the project