Targeted advertising · Sochi

Targeted advertising in Sochi

Sochi is a resort capital with seasonal demand, expensive real estate and premium tourism. Here it is important to catch the peaks of the season and work with paying guests.

Targeted advertising in Sochi with the agency "Dom Marketing" - it's busy during the season and a stable flow in the off-season, and it's either thick or empty. HoReCa, real estate, tourism and premium services in Sochi are increasingly choosing targeted marketing with payment for applications and sales, and not for “budget development”.

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We know the Sochi market

We manage the seasonality of Sochi: we accelerate demand to peaks and maintain the flow of applications in the off-season.

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Pay for results

Transparent analytics and KPIs in the contract: you see the cost of each application, and not a report “for show”.

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All marketing under one roof

Website, SEO, advertising, social networks and AI automation in one team - no need to bring five contractors together.

Discuss Targeted advertising in Sochi →Free audit and estimate in 1 day · we work under a contract

Home › Targeted advertising

Target, which
brings clients

We set up targeted advertising in VK, Telegram, Yandex.Zen and Avito. We find your audience based on interests and behavior, reduce the application price and scale what brings sales.

Discuss the project →Get a media plan

−37%

average bid price

▲ ROAS ×2.9

Applications per month+260%

Reaching the target audience3.4 million

Campaigns launched190+

About the service

Target is the demand that you create it yourself

Unlike the context where you catch already formed demand, targeted advertising finds it herself your client - by age, city, interests, subscriptions and behavior. This is an ideal channel for products and services that need to be “showed” rather than waiting to be searched for.

We don't "run ads at random." First, we collect audience portraits and hypotheses, prepare creatives and offers for each segment, run tests - and leave only the links that bring in applications the cheapest. Then we scale the budget without losing efficiency.

You receive transparent reports: coverage, clicks, applications, cost per lead and return on advertising for each site.

−37%

bid price

×2.9

ROAS on average

advertising platforms

190+

campaigns launched

Venues

Select platform

Advertising on VK

Precise targeting by communities, interests and lookalikes. Lead forms and catalog.

−40%lead price

×3.5ROAS

Advertising in Telegram

Seeds in channels, Telegram Ads and funnel bots with auto-heating.

28 ₽per subscriber

×2.8ROAS

Zen

Advertising in Yandex.Zen

Native promotional articles and videos with a link to the site and payment for further reading.

−29%CPL

38 000finishing readings

Avito

Advertising on Avito

Promoting ads to the top, autoloading and targeting within the site.

+210%contacts

×3applications

Go to the page of the desired site to view formats, cases and conditions: VK · Telegram · Yandex.Zen · Avito.

How we work

4 steps before applications

Strategy and target audience

We collect audience segments, offers and hypotheses for your niche.

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Creatives

We prepare texts, banners and videos for each segment and platform.

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Tests

We run A/B tests of combinations and leave the cheapest ones according to requests.

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Scale

We are increasing the budget based on working connections, and reporting on ROAS.

Cases

Results our campaigns

Fitness

Network of fitness clubs

VK + Telegram: segmentation by geo and interests, lead forms and bot funnel.

−41%

lead price

+320

applications/month

Delivery

Delivery of ready food

Multi-platform launch with dynamic offers and retargeting.

×2.4

ROAS

+1 800

orders

Education

English school

Zen + VK: warming up through articles and catching up with a trial lesson.

−33%

lead price

+12%

to revenue

Reviews

Reviews clients

Previously, the target “didn’t work.” The guys reassembled the audiences and creatives - applications came in steadily and cheaper.

Igor Kovalev

Network of fitness clubs

I liked that it was money that counted, not likes. ROAS almost tripled in two months.

Marina Demina

Food delivery

They transparently show which platform and link brings clients. I recommend it.

Alexey Titov

English school

Questions

Frequent questions

Depends on the niche and audience. During the consultation, we will select a site and forecast applications to suit your budget.

A budget of 2–3 weeks is usually sufficient for the test. We will provide exact numbers in the media plan for your niche.

Yes. Texts, banners and videos for each segment are on our side.

The first applications are in the first days of the test. In weeks 2–4 we reach a stable lead price.

Do you want a flood of applications? from social networks?

Request a media plan - we will calculate a forecast for applications and budget for your niche and platform.

Discuss the project →

More services

Related directions

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SMM promotion

Social media management and content that sells.

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Contextual advertising

Yandex Direct and Google Ads with payment for targeted requests.

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Design

UX/UI, corporate identity and design for business purposes.